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Is Google Search On The Ropes as AI Poised to Take Over?

Google's New World - A Shift in the Search Engine Landscape

Google's head of Search, Prabhakar Raghavan, has acknowledged that the search engine world is not the same as it was 15-20 years ago. This shift indicates a new era for Google, which debuted its search engine around that time. Despite the changes, Raghavan emphasized that Google remains a trusted source for answers, with users turning to it for information regardless of the emergence of new gadgets or gizmos.

Google's Strategic Adjustments

In response to the evolving landscape, Raghavan announced that his team would have less time to complete some projects as part of a push to accelerate progress in key areas. Google is also planning to build teams closer to growing markets, with a primary focus on India and Brazil. Raghavan underscored the importance of Google's reputation amid these changes, especially in the face of competition from AI products like OpenAI's ChatGPT and Anthropic's Claude.

Merging AI Teams and Platforms

The recent meeting with the Search team follows a period of consolidation at Google. The company has been merging the teams behind its AI models in its Research and DeepMind divisions to accelerate the build-up of its AI capabilities. Additionally, Google announced the merging of its Android, Chrome, and hardware divisions under a new "Platform and Devices" team. This move aims to speed up both hardware and software development.

New Roles and Responsibilities

Google's Hardware SVP, Rick Osterloh, will lead the new "Platform and Devices" team, while Hiroshi Lockheimer will move to "some new projects" at Google. Lockheimer previously served as head of software platforms like Android and Chrome. These changes reflect Google's commitment to adapt and evolve in the face of new challenges and opportunities.

Google's Forward Momentum - Diversifying Revenue Streams and Embracing AI

Google's recent moves demonstrate that it is not complacent but is instead making significant changes in pursuit of big results. The rise of Artificial Intelligence poses a potential threat to Google's core business – Search and Ads. However, Google is diversifying its revenue streams, with ads accounting for 70% of its revenue in the past quarter, down from around 90% a few years ago. The merging of AI teams and the unification of Android, Chrome, and Hardware into a single team are expected to further aid this diversification.

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ATSC 3.0 Rollout Continues to Reach More Viewers

In 2023 NextGen TV ATSC 3.0 Increased its Reach to 22% of Amercian Viewers

According to TVTech NextGen TV broadcasts are expected expand to Chicago and reach 75% of the population in early 2024 as backers show off new features at CES 2024

In the runup to CES 2024, the Pearl TV consortium of U.S. broadcast companies has released new data showing that NextGen TV broadcasts, aka ATSC 3.0, expanded dramatically in 2023 by 22% and announced that it would be demonstrating new 3.0 feature, new devices, and insights into the NextGen TV rollout at CES 2024.

CES 2024 will be a pivotal one for NextGen TV given concerns that patent disputes could reduce the amount of NextGen TV-capable TV sets and consumer devices.

The group also announced that ATSC 3.0 broadcasts would begin in Chicago in early 2024 before the Super Bowl. Continue reading...

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Roku's Latest Patent: A New Era of TV Advertising?

What This Means for Your Roku Viewing Experience

In the ever-evolving world of technology, it's no surprise that companies are constantly seeking innovative ways to maximize their resources. One such company, Roku, a leading manufacturer of TV and streaming devices, has recently filed a patent that could potentially redefine how we experience advertisements on our televisions.

Roku's latest patent suggests a future where televisions could display ads when you pause a movie or a game. The company sees the idle time when the TV is on, but users aren't actively engaged, as a valuable resource. This isn't a new concept for Roku, which has already been leasing out ad space in its popular Roku City screensaver to various companies, including McDonald's and promotions for movies like Barbie.

As highlighted by the tech newsletter Lowpass, Roku values this idle time and its screensaver so much that it prohibits app developers from overriding the screensaver with their own. However, when you plug in an external device like an Xbox or a DVD player into the HDMI port on a Roku TV, you bypass the company's screensaver and other ads. And so, Roku has been working on a solution to this.

Roku's recent patent filing, as reported by Lowpass on April 4, outlines a technology that would allow the company to inject ads into third-party content, such as an Xbox game or a Netflix movie, using an HDMI connection. The patent describes a scenario where you're playing a video game and hit pause to check your phone or grab a snack. At this juncture, Roku would identify that you've paused the content and display a relevant ad until you unpause the game.

Roku's technology isn't designed to randomly inject ads while you're playing a game or watching a movie, as the company recognizes that this would likely upset users. Instead, the patent suggests several methods for Roku to detect when your TV is paused, such as comparing frames or using the HDMI's audio feed to search for extended periods of silence. The company also proposes using HDMI CEC, a protocol designed to improve device communication, to determine when you pause and unpause content.

Similarly, Roku's patent explains that it will use various methods to detect what people are playing or watching and attempt to display relevant ads. For instance, if it detects you have an Xbox plugged in, it might serve you ads tailored to an Xbox owner's interests.

While this patent doesn't guarantee that Roku will implement this technology, it certainly provides an intriguing glimpse into a potential future of TV advertising. As always, time will tell how users and the broader industry respond to such innovations.